Permalink: http://www.luisacartei.com/portfolio-item/confess-your-green-sin/ CLASSIC MODEFRONTEND EDITOR Preview Changes Status: Published Edit Edit status Visibility: Public Edit Edit visibility Published on: May 26, 2017 @ 07:49 Edit Edit date and time Readability: Needs improvement SEO: Not available Purge from cache Copy to a new draft Move to Trash All Categories Most Used Digital Branding Co-Marketing Corporate AD Editorial Experiential Experiential Interactive In-Store Promo Integrated Re-Positioning & Events Stunt + Add New Category Click the image to edit or update Remove featured image Only affects portfolio items inside Filterable Portfolio with Packery! Showcase Image Size Custom Hover Text Visual Composer Frontend Header Title: CONFESS YOUR GREEN SIN Top Italian fashion retailer, Coin wanted to celebrate the Earth Hour with an innovative campaign to raise awareness on environmental issues. I came up with the concept “Confess Your Green Sin” which developed into a series of viral videos, a website, and a promo. The idea was to ask people to confess their “environmental crimes” in order to enter the contest and win design gifts and vouchers by Coin. The videos were part of a social media campaign and were also broadcast in all stores. The call to action was for customers to send their own ‘crime’ to win. Portfolio Details Box Social Share Bar Video Player Video link: https://www.youtube.com/watch?v=Q5a2-kvoWKU Video Player Video link: https://www.youtube.com/watch?time_continue=3&v=hQEUUZVog-4 *All videos were shot and edited with mobile devices and a budget of 1500 dollars, according to the environmentally friendly attitude of the initiative. The videos were produced, directed and presented by me and edited by Eugenio Aveta. Go Premium Content optimization Enter a focus keyword to calculate the SEO scoreSocialAdvanced Readability Needs improvement Enter your focus keyword Snippet preview You can click on each element in the preview to jump to the Snippet Editor. SEO title preview: CONFESS YOUR GREEN SIN – LUISA CARTEI Slug preview: www.luisacartei.com/confess-your-green-sin/ Meta description preview: #ut_header_59378c4014050.lead ins { font-weight:bold; }#ut_header_59378c4014050.pt-style-2.page-title:after, #ut_header_59378c4014050.pt-style-2.parallax-ti Focus keyword Enter a focus keyword This article is cornerstone content Analysis Bad SEO score No focus keyword was set for this page. If you do not set a focus keyword, no score can be calculated. Bad SEO score The text contains 149 words. This is far below the recommended minimum of 300 words. Add more content that is relevant for the topic. Bad SEO score No meta description has been specified. Search engines will display copy from the page instead. Bad SEO score No internal links appear in this page, consider adding some as appropriate. OK SEO score The slug for this page contains a stop word, consider removing it. OK SEO score The images on this page are missing alt attributes. OK SEO score No outbound links appear in this page, consider adding some as appropriate. OK SEO score The page title is too short. Use the space to add keyword variations or create compelling call-to-action copy. Excerpt Excerpts are optional hand-crafted summaries of your content that can be used in your theme. Learn more about manual excerpts. Allow comments. Allow trackbacks and pingbacks on this page. Add comment No comments yet. Portfolio DetailsHero TypeHero ContentHero StylingHeader SettingsPage SettingsColor SettingsContact SectionNavigation Portfolio Details Show Portfolio Choose how the portfolio content should be displayed. If you choose “inside a lightbox or slideup box”, the portfolio item gets opened inside a lightbox or slideup box ( depends on your showcase settings ). The option “on a separate portfolio page” will redirect the user to a single portfolio page, where you can add way more content and media. Project Link Add a nice portfolio description list to this portfolio.
