I was asked to come up with an experiential, integrated marketing campaign to launch the new Veet leg wax strips. I invented “Doc Veet”, inspired by Charlie’s Angels, a fascinating investigator that travels around Italy touching women’s legs with a high-tech glove, determining their degree of smoothness. This was part of a promo, a road tour and MTV hidden cameras videos that were used as ads. It went for 2 consecutive editions and in three Countries.
Grey G2 (former Promotions Italia)